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Will it Fly? (Audible Version)

Will it Fly? (Physical Copy)

(disclosure: ^^^ these links give me a commission — at no extra cost to you! They just give me a little bump if you decide to use them. Thank you!)




Pat Flynn does it again in this amazing book that I really wanted to give six stars but could only give five.


Quick Intro


This book is 336 pages paperback and 6 hours and 27 minutes audible.

It is described on Amazon as follows,

“Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for you?

In other words, will it fly?”


So, what are three things we can use from this book?


3 Things You Can Use


1. Mind Map

So you’ve got a concept that you want to put out into the world but it’s too complicated to just write out. Or it’s a multi-level concept with branches. Or it’s a book and you want a good big picture. Anything that you can’t sum up right away. Pat Flynn has a method that helps you to assembly-line this process for both efficiency and accuracy.

The method is called a “mind map” and it has 2-3 phases involved.

Phase one: Creative mode.

Have your concept in your mind. Then, give yourself 10 minutes to just spew whatever thoughts you have about that topic onto separate sticky notes. Don’t stop coming up with ideas and write every idea that comes to mind on these sticky notes.

In the book (and the video I will link up) Pat uses fly fishing as an example and writes down whatever comes to mind with fly fishing, including, fish, flys, casting techniques, etc…

Phase two: The Cleanup

Now that you’ve got all of your ideas out onto the table, start to organize them using similarities and under different headings. Start to get a big picture of your idea by seeing the different areas that you have divided the concept into.

Phase three (optional): Condense

Now Pat Flynn introduces the a way to condense your idea into one focal idea. He says to, using your mind map, write out and describe your concept onto one page. Then, write out and describe it one paragraph. And finally, condense it into just one sentence. And voila! Your idea has multiple different pillars that make it up and you now have a foundational sentence that ties it all together.


Pat Flynn has a video of the first part of this process up on YouTube which I will link to in the description.


2. Sniper Search

This is really cool. Before we get into the technique of the sniper search we need to understand why it’s so cool and helpful.

The reason why sniper search is so cool is that it allows you to find out what people are saying in your industry. You can find out the problems and the concerns, the stories that they are telling and the language that they are using. You can see the places that your customers are going, the products that they are buying and the people that they are following. 

Using all of this information, you can develop a picture of your market that is far more accurate and researched than most of your other competitors.

Sniper search is used on different search sites like Google, Itunes and Youtube. Each has a different way of using advanced search and different shortcuts for precision searching but we’ll just use Google for this example.


To find what people are saying and what questions people are asking you will first want to find a forum that is related to your market. Think of a keyword that describes you market in total or at least a piece of it, and then use that keyword in the search bar in the following way:


forum: (your keyword)

into the search bar and then search. Out of the results, find a forum that fits your market. Now you can either read through the posts in that forum as research or you can dig deeper and attempt more precision.

Take the URL of the forum, the web address, and copy it. Now type this into Google,”

“How come I” site: (Forum URL)

Now hit search and you will find all of the questions in that forum that include the phrase, “how come I.”

You can substitute any other phrase and you can do this with more than just forums. The sniper search can be a very valuable and helpful tool in your market research and best of all, it’s free.


3. Will it Fly?

So, Pat Flynn has been in the online income and passive income industry helping people start and run successful online businesses for 8 years by the time he wrote this book. After all of that time and experience, this is the book that pops out of Pat’s head for the best way to start an online business with just an idea. So what is the way to do it? What is the process that he came up with after all of that time and experience?

The result was a simple five step process that has been used by many a successful entrepreneur and while there is certainly nuance to each of the steps, the overall process is still a very enlightening and inspiring big picture look and, since the book was called Will it Fly, is all in aviation terms :

  1. Mission Design
  2. Development Lab
  3. Flight Planning
  4. Flight Simulator
  5. All Systems Go

The process starts with mission design. You must figure out if this path is really right for you. Do you want it enough to put in the work? Do you care enough to make the sacrifices for the greater good but still risk potential failure?

On to the development lab where you poke, stretch and fully form your idea through a series of tests.

Then into flight planning where you discover the market you are looking at and do research and design accordingly. Figure out who and what is in your market and separate yourself in an unique but logical way and create solutions to the problems that you run into.

In the flight simulator you will test your ideas in a less-risky way by taking advantage of different softwares, sites and techniques to either validate your business model or realize that a pivot should be in order.

Finally, all systems go, where you begin your business with helpful and motivating thoughts and practices in mind and in action.



Get a condensed and useful picture of your idea by exploding it all over the place and then putting it back together.

Picture your market precisely by sniping out your customers’ leaders, websites and purchases and studying their questions, stories and language.

Figure out if your idea will fly by asking if you’ve got what it takes, perfecting your idea, learning your market, validating your idea with your market, and then setting you and your business up for prosperity.


Will it Fly has 4.9 out of 5 stars on Amazon. It was an amazing book that has totally changed the way I am thinking about online business. I plan to do an actual mind map of Average Optimized in the near future because my way of just scattering notes all over the place doesn’t work nearly as well as a mind map, I would imagine. I loved it and I recommend not only this book but Pat Flynn’s Smart Passive Income brand to anyone interested in online business.

You can find him at or look for the smart passive income podcast on Itunes or on your android podcast app.

Thank you for reading and we’ll see you next week!

Want to Read it?

Audible Free Trial (get this book for free!)

Will it Fly? (Audible Version)

Will it Fly? (Physical Copy)

(disclosure: ^^^ these links give me a commission — at no extra cost to you! They just give me a little bump if you decide to use them. Thank you!)




  • Punching Sounds (in video) by: Mike Koenig
  • Reading Photo at end of video by: Marketa